20 MILLION people die EVERY YEAR from health issues that are PREVENTABLE with simple diet and lifestyle changes.
So why are we still suffering? The game is rigged against us. We interviewed hundreds of customers and there are 3 main reasons, staying healthy is :
1) Confusing - with the terabytes of new diets, fads and health advice online. What's the best for me? Where can I even find them?
2) Expensive - healthy food options cost 2-3x more than garbage foods.
3) Rewards come too late - Unlike our social apps these days, benefits of being healthy come decades later in life.